OMA's Change Design

3 OMA projects were presented at the TED conference (Google Video 20 mins) a few months ago to demonstrate 3 key ideas of OMA’s design approach. The first is Hyper-rational process, which takes rationality to an absurd level, that it transcends all the baggage that normally comes with a rational conclusion. The second is the design without authorship and signature. Design through team collaboration and editing. The third is compartmentalized flexibility, which challenges the high Modernist notion of universal flexibility (think Mies).

These ideas, interestingly, are very similar to Change Design. In terms of presentation, we have quite a bit to learn in terms of using interactive QuickTime VR, diagrammatic animation and video montage. It is time think beyond photo-realistic renderings…