MVRDV is coming out with another dictionary-sized book, KM3. In an interview with Icon Magazine, they talked about the branding of their work in order to compete in the global world. It is always interesting to see how similar and different they are from OMA. Similar because both quesiton the fundamentals of typology and program every time they approach a project. Different because Koolhaas always works with different young designers coming through his office, including Maas, while MVRDV has a core of three for more than a decade...
Sunday, June 18, 2006
The MVRDV Brand
MVRDV is coming out with another dictionary-sized book, KM3. In an interview with Icon Magazine, they talked about the branding of their work in order to compete in the global world. It is always interesting to see how similar and different they are from OMA. Similar because both quesiton the fundamentals of typology and program every time they approach a project. Different because Koolhaas always works with different young designers coming through his office, including Maas, while MVRDV has a core of three for more than a decade...
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